Beach decor, best gifts for beach lovers, coastal decor Stride Coastal

Meet Cherie from Stride Coastal

Meet Cherie from Stride Coastal

Some people were just meant for the beach.

My friend Cherie is one of them. And if you've ever used the thought of the ocean to calm yourself down during a stressful day, you're going to understand her work immediately.

Cherie is the founder of Stride Coastal - a small shop that creates coastal wall art, phone cases, tote bags, coffee mugs, and tumblers designed to bring the peaceful feeling of the beach into everyday life.

But here's what makes her different:

She's not selling beach house decor. She's creating things that bring the calm of the ocean into everyday life.

Beach house decor, coastal decor for the beach lover Stride Coastal

The Ocean Is Her Therapist

Cherie lives many miles from the beach. She's a mom of three boys and her days are full.

But every summer, she makes getting to the coast a priority—Gulf Coast beaches mostly, from South Padre Island to Key West, but also beaches on the East and West Coasts.

She knows what it's like to need the beach and not be able to get there. So she creates designs that help you carry that feeling with you.

Not as decoration. As medicine.

Beach house decor, coastal decor for the beach lover Stride Coastal

Designed for How You Find Calm

Here's what I love about Cherie's work: she doesn't just make "beach stuff." She designs for the specific ways people find calm at the beach.

For the "sit and listen to waves" people:
Patterns with peaceful stillness—gentle waves, quiet shores. If your calm comes from just being there, present and peaceful, these are your visuals.

For the "stare at the deep blue" people:
Soothing patterns with depth and mystery—organic kelp flowing through blue water. If your calm comes from looking into the deep blue and feeling that sense of vastness, these are yours.

For the "walk and collect shells" people:
Patterns with small perfect details—a single shell, tiny treasures. If your calm comes from searching slowly and finding small beautiful things, these are for you.

For the "watch the movement" people:
Mesmerizing designs with repetitive motion—sailboats gliding, waves rolling. If your calm comes from watching things move predictably, these are your visuals.


Every design is created exclusively by Cherie for Stride Coastal. You won't find these anywhere else.

Beach house decor, coastal decor for the beach lover Stride Coastal

Built to Last

Cherie uses thick, durable materials and fade-resistant inks. Everything is machine washable. Made to order, made to last.

Because this isn't a trend. This is who you are.

Some of her designs that stand out:

  • Cancun Afternoon  - That specific shade of Caribbean blue that transforms a wall

  • Saltwater Surf - A soothing beachscaped of delicate blues

  • Beach Fun Mug - Somehow captures the calm of a 6am sunrise by the shore

  • Palm Trees Tote - Soothing aqua-blue that feels like a beach day even in cold months

If one of these speaks to you, trust that feeling.

Cherie's offering 15% off your first order with code SAVE15NOW for a limited time.

👉 Shop Stride Coastal now

If you've been craving more beach calm in your life, this is a good place to start. 🌊

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